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Anamta Zeeshan

CMOMarketing that promises what delivery cannot build is an expensive way to lose a client. I would rather win fewer deals and keep every one of them.

AZ

Anamta Zeeshan

CMO

About Anamta

Chief Marketing Officer of XOVO Technologies, leading marketing and client growth.

Anamta Zeeshan is the Chief Marketing Officer of XOVO Technologies. She owns how the company goes to market: positioning, demand generation, the outbound programme, and the search and content work that puts XOVO in front of buyers who are already looking.

Her remit does not stop at the first conversation. She takes qualified prospects through scoping and commercial terms, and stays with the account after signature so that what the client agreed to buy is what gets built. She also sets the standard for XOVO's published guidance on outbound, search and AI visibility, and nothing goes out without a second reviewer on it.

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Journey & Expertise
Leading MarketingHeads the marketing function at XOVO Technologies as Chief Marketing Officer.
Pipeline & DemandRuns demand generation and the outbound programme that fills the top of the pipeline.
Closing & Commercial TermsTakes qualified conversations through scoping and commercial terms to a signed engagement.
Client RelationshipsStays with the account after signature so delivery matches what the client actually bought.
Key Achievements

Leads marketing, client relationships and commercial growth at XOVO Technologies as Chief Marketing Officer.

Owns the demand generation and outbound programme behind the AI and automation practice.

Carries client engagements from first conversation through commercial terms to signed delivery.

Sets the editorial standard for XOVO’s guidance on outbound, search and AI visibility, and is the byline on the full Growth series.

Focus Areas
Go-to-Market StrategyPositioning, messaging and channel mix for XOVO’s AI and automation services, from category framing down to the words on a landing page.
Client RelationshipsOne accountable contact from first conversation through scoping, commercial terms and delivery, so nothing falls between sales and engineering.
Commercial GrowthBuilding the pipeline and qualifying it: demand generation, outbound, and deciding which conversations are worth a proposal.
Search & AI VisibilityMaking XOVO findable in Google and quotable by AI answer engines, through structured data and content that stands on its own.

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