Social Media Management
Produce highly technical data narratives, architecture breakdown summaries, and verified case proofs across professional networks to establish firm authority within your industry vertical.
What we focus on
From strategy to launch, we help you build Marketing solutions that are reliable, scalable, and ready for the future.
- Channel growth
- Community management
- Brand advocacy
Buffer
Hootsuite
Canva
Meta Business SuiteWe build systems that scale.
Social Media Management is the ongoing operation of a brand's presence across networks like LinkedIn, Instagram, X, and YouTube, planning and publishing content, running community moderation and replies, and tracking engagement and conversion signals from one place. Every channel strategy is built around 3 to 5 content pillars tied to your real expertise, such as technical write-ups, case proofs, and product updates, each with its own format rules per platform. For a technical studio like XOVO, it means turning engineering work into credible, shareable narratives that build authority with a professional audience instead of chasing a viral spike. Scheduling, the unified inbox, and analytics are centralized in one tool so missed replies and response times are measurable instead of split across native apps, and listening data decides what gets made next. Every post touching architecture or a product claim routes through an approval workflow first, so a subject-matter expert on your side verifies it, and reporting leads with engagement rate and share of voice, not follower counts.
Everything in one place
- A documented channel strategy and per-platform content pillars, with a rolling 4-to-6-week editorial calendar queued in Buffer, Hootsuite, or Later
- Network-native creative produced in Canva and edited in CapCut: carousels, short-form video, technical diagrams, and case-proof posts sized per platform
- A managed unified inbox (Sprout Social / Meta Business Suite) covering comment moderation, DMs, mention triage, and documented response-time SLAs
- Social listening and sentiment reports from Brandwatch tracking brand mentions, share of voice, and emerging conversation topics
- A monthly performance dashboard reporting reach, engagement rate, follower quality, and link-through to conversion events, not vanity follower counts alone
- A community playbook covering tone of voice, escalation rules, crisis-response steps, and an approval workflow that keeps your team in control of what publishes
Ready to get started?
Book a free scoping call and we'll map Social Media Management to your workflow.
- A 30-minute call with a senior engineer, not a salesperson
- A tailored rollout plan scoped to your existing stack
- A straight answer on timeline and cost, no pressure to commit
A clear process. Predictable results.
Account audit and channel selection
We review current profiles, past post performance, audience demographics, and competitor activity, then recommend which networks justify investment. We connect your accounts to a scheduling and listening stack (Sprout Social, Meta Business Suite, Brandwatch) and set baseline metrics.
Strategy and content pillars
We define 3-5 content pillars tied to your real expertise (technical write-ups, case proofs, team and culture, product updates) and a per-platform cadence. Each pillar gets format rules so a topic can be reshaped for LinkedIn, Instagram, and short-form video.
Production and approval
We draft copy and build creative in Canva, edit video in CapCut, and load everything into Buffer or Later against the calendar. Posts route through a defined approval workflow so subject-matter experts on your side can correct technical claims before anything publishes.
Publishing and community management
Content goes live on schedule while we work the unified inbox, moderating comments, replying to DMs and mentions, and routing leads or support issues to your team against agreed response-time SLAs.
Listening, reporting, and iteration
Each month we pull engagement, reach, sentiment, and share-of-voice data from Brandwatch and Dash Hudson into a dashboard, review what performed, and reset the next cycle's calendar and pillar weighting based on the evidence.
Account audit and channel selection
We review current profiles, past post performance, audience demographics, and competitor activity, then recommend which networks justify investment. We connect your accounts to a scheduling and listening stack (Sprout Social, Meta Business Suite, Brandwatch) and set baseline metrics.
Strategy and content pillars
We define 3-5 content pillars tied to your real expertise (technical write-ups, case proofs, team and culture, product updates) and a per-platform cadence. Each pillar gets format rules so a topic can be reshaped for LinkedIn, Instagram, and short-form video.
Production and approval
We draft copy and build creative in Canva, edit video in CapCut, and load everything into Buffer or Later against the calendar. Posts route through a defined approval workflow so subject-matter experts on your side can correct technical claims before anything publishes.
Publishing and community management
Content goes live on schedule while we work the unified inbox, moderating comments, replying to DMs and mentions, and routing leads or support issues to your team against agreed response-time SLAs.
Listening, reporting, and iteration
Each month we pull engagement, reach, sentiment, and share-of-voice data from Brandwatch and Dash Hudson into a dashboard, review what performed, and reset the next cycle's calendar and pillar weighting based on the evidence.
Outcomes you can count on.
Concrete gains Social Media Management delivers for your operations, measured in hours saved, errors removed, and cost avoided, not vague promises. Each outcome below maps to a specific capability you can trace end-to-end, so the impact is visible from day one.
Authority with a technical audience
Architecture breakdowns, data narratives, and honest build write-ups earn credibility with engineers and buyers who ignore generic marketing. This positions the brand as a practitioner, which is what converts on professional networks like LinkedIn.
One operating surface for every channel
Scheduling, the unified inbox, approvals, and analytics live in a single tool (Sprout Social or Hootsuite) instead of being split across native apps. That cuts missed replies and makes response times and ownership measurable.
Content directed by listening, not guesswork
Brandwatch and Dash Hudson surface which topics, formats, and posting windows actually move engagement for your audience. We feed that back into the calendar so the content mix improves with each cycle rather than repeating.
Protected, consistent community presence
Documented tone, escalation paths, and a crisis-response plan mean comments and DMs are handled consistently even during a spike or a sensitive thread. Your accounts and audience trust stay intact under pressure.
