Paid Ads (Google & Meta)
Run tightly measured, data-driven paid search and targeted social campaigns powered by server-to-server tracking APIs to isolate client acquisition ROI across B2B spaces.
What we focus on
From strategy to launch, we help you build Marketing solutions that are reliable, scalable, and ready for the future.
- Performance marketing
- Brand awareness ads
- Retargeting
Google Ads
Meta Ads Manager
TikTok Ads
LinkedIn Ads
Google Tag Manager
Looker StudioWe build systems that scale.
Paid Ads (Google & Meta) is the hands-on management of paid search and paid social campaigns across Google Ads and Meta Ads Manager, with server-side conversion tracking that ties ad spend back to qualified pipeline instead of platform-reported clicks. Meta's bidding algorithm generally needs roughly 50 conversions per ad set each week to exit its learning phase, so budgets are set to realistically hit that threshold on the primary conversion event instead of being picked with no target volume in mind. The work covers account structure, audience and keyword targeting, creative testing, bid strategy, and attribution reporting, with a server-side Google Tag Manager container and Meta Conversions API feeding deduplicated, first-party events so bidding learns from real lead and revenue signals instead of cookie-degraded browser pixels. Performance is read against blended CAC and ROAS in a unified dashboard instead of each platform's self-reported, overlapping numbers.
Everything in one place
- Restructured Google Ads and Meta Ads Manager accounts with campaign/ad-set naming conventions, conversion actions, and intent- or audience-based segmentation
- Server-side tracking implementation: a server-side GTM container plus Meta Conversions API and Google enhanced conversions, with event deduplication and validation in Events Manager and Tag Assistant
- A live Looker Studio dashboard pulling Google Ads, Meta, and (where used) Triple Whale or Hyros data into blended CAC, ROAS, CPL, and cost-per-qualified-lead views
- A creative testing pipeline with iteration cadence, ad variants (often drafted with AdCreative.ai and refined in-house), and a documented testing matrix for hooks, formats, and angles
- Audience and keyword architecture: negative keyword lists, search-term mining cadence, custom/lookalike and Customer Match audiences, and exclusion logic to prevent overlap
- Offline/CRM conversion import setup for B2B (Google Ads click-ID and Meta CAPI lead events) so optimization targets pipeline stages and revenue, not surface-level conversions
Ready to get started?
Book a free scoping call and we'll map Paid Ads (Google & Meta) to your workflow.
- A 30-minute call with a senior engineer, not a salesperson
- A tailored rollout plan scoped to your existing stack
- A straight answer on timeline and cost, no pressure to commit
A clear process. Predictable results.
Tracking and account audit
We audit existing conversion actions, the GTM setup, Meta pixel/CAPI status, and account structure, then map the conversion events that matter (leads, qualified leads, revenue) and how they currently flow, or fail to flow, into each platform.
Server-side tracking build and validation
We stand up a server-side GTM container, wire Meta Conversions API and Google enhanced conversions with deduplication keys, and validate firing and match quality in Events Manager and Tag Assistant before any meaningful budget runs through the accounts.
Account structure and audience setup
We build campaigns by intent and audience: search segmented by match type with negative-keyword lists, and Meta campaigns around broad/Advantage+ plus Customer Match and lookalike audiences, with exclusions to stop ad sets and campaigns competing against each other.
Creative production and launch
We produce ad variants (often drafting from AdCreative.ai and refining copy and design in-house), set initial bid strategies and budgets, and launch into the platform learning phase with a creative testing matrix defined upfront.
Reporting, reconciliation, and iteration
We monitor blended CAC and ROAS in Triple Whale/Hyros and a Looker Studio dashboard, mine search terms, retire fatigued creative, feed CRM/offline conversions back for B2B, and adjust budgets and bids on a regular cadence rather than reacting to daily noise.
Tracking and account audit
We audit existing conversion actions, the GTM setup, Meta pixel/CAPI status, and account structure, then map the conversion events that matter (leads, qualified leads, revenue) and how they currently flow, or fail to flow, into each platform.
Server-side tracking build and validation
We stand up a server-side GTM container, wire Meta Conversions API and Google enhanced conversions with deduplication keys, and validate firing and match quality in Events Manager and Tag Assistant before any meaningful budget runs through the accounts.
Account structure and audience setup
We build campaigns by intent and audience: search segmented by match type with negative-keyword lists, and Meta campaigns around broad/Advantage+ plus Customer Match and lookalike audiences, with exclusions to stop ad sets and campaigns competing against each other.
Creative production and launch
We produce ad variants (often drafting from AdCreative.ai and refining copy and design in-house), set initial bid strategies and budgets, and launch into the platform learning phase with a creative testing matrix defined upfront.
Reporting, reconciliation, and iteration
We monitor blended CAC and ROAS in Triple Whale/Hyros and a Looker Studio dashboard, mine search terms, retire fatigued creative, feed CRM/offline conversions back for B2B, and adjust budgets and bids on a regular cadence rather than reacting to daily noise.
Outcomes you can count on.
Concrete gains Paid Ads (Google & Meta) delivers for your operations, measured in hours saved, errors removed, and cost avoided, not vague promises. Each outcome below maps to a specific capability you can trace end-to-end, so the impact is visible from day one.
Attribution you can defend in a privacy-restricted environment
Server-side GTM, Meta CAPI, and Google enhanced conversions recover signal lost to iOS App Tracking Transparency, ad blockers, and cookie expiry, with event deduplication so each conversion counts once. Bid algorithms then optimize against more complete data instead of an undercounted browser pixel.
Spend judged on blended economics, not platform self-reporting
Google and Meta each claim credit for the same conversions, inflating reported ROAS. We reconcile spend against blended CAC and revenue in Triple Whale or Hyros and a unified Looker Studio view, so budget decisions reflect what the business actually earned.
Optimization toward qualified pipeline in long B2B cycles
By importing offline conversions and CRM stages back into Google Ads and Meta, the platforms learn from closed or sales-accepted leads rather than every form submission. That steers spend away from cheap-but-unqualified leads in considered B2B purchases.
Creative velocity as the main performance lever on Meta
With broad targeting and Advantage+, creative is what moves CPA on Meta. A structured testing pipeline (hooks, formats, and angles iterated on a fixed cadence) keeps fresh winners entering the account before fatigue erodes results.
